Look who sits behind iuvo! Meet Ivaylo Ivanov

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Recently we hit the two-year mark in our start-up history. Iuvo is obviously no longer a start-up, however we’re still full of excitement and curiosity, and we can’t wait to see what’s next.

Behind every great product is an even greater team. This is why we decided to launch a series where we introduce you to iuvo’s real face: the people who work to make it all work for you. We went around asking the same questions and it was exciting to see so many different perspectives. Without much rambling – every ship has a captain, so we’ll start with ours: Ivaylo Ivanov.

Ivaylo is a FinTech expert with a MBA degree from Cotrugli Business School and ACCA membership. He has worked for Ernst & Young, Leionen Group and PricewaterhouseCoopers, which helped him develop his diverse professional background in professional services, business development, executive consulting and project management. Before founding iuvo, Ivaylo was member of the Board of Directors of the European Equity Crowdfunding Association. He describes himself as entrepreneur by calling, tennis enthusiast by desire and a curious human being who’s always searching for new ways to do things by soul.

How did you wind up at iuvo?
After going out of the corporate world to develop startup businesses, I’ve been working on numerous projects in the crowdfunding field for the past 6 years. I felt it was the field that best matched my academic background with my desire to try different things. When I met with the rest of iuvo’s founders and investors, I immediately saw that this is a desire that we share 100% – to build new things from the ground up, to explore new directions, try new approaches to business. It was a natural fit and I’m glad we have the chance to plan iuvo’s future together.

What do you do when you’re not working?
I’m a big sports fan. I practice tennis and football actively, and I go diving from time to time. Like every young person, I enjoy traveling and meeting new people. It helps me get a new perspective on things, both personally and professionally.

Do you have a special talent?
I’d say I’m a strong analytical thinker. No art talents, unfortunately.

Do you invest in anything?
I currently invest in P2P loans, stocks and crypto currencies. As you can see, my investments are diversified all around the specter: low risk, medium risk, high risk.

What should people invest in, besides money and assets?
Definitely in self development and education. For themselves or for their children, if they’re at this stage in life. These “assets” have the longest lifetime and the highest ROI!

What are your customers’ biggest pains?
We are in an economy cycle of over-liquidity in banks that leads to insultingly low interest rates on deposits. There are cases in Europe where banks are even giving negative interest on deposits. At the same time, banks are offering subpar customer service while charging disproportionate fees for it. Iuvo is a remedy for these pains because we offer fair returns, customer-centric approach and zero fees to our investors.

What do you do when you get mad at people?
I can honestly say I rarely get mad at people. I usually try to understand their position and frame of mind before judging their actions. After all, we’re people and we aren’t inherently bad. There’s a way out of every situation that doesn’t necessarily involve personal conflicts.

What is the best advice you have for newbie iuvo users?
I have two:
1) Diversify – always and forever.
2) Let us guide you through the process. Iuvo has been our team’s life since we launched it. We are definitely the best people to tell you how to make the most of it.

Let’s wrap this up with an existential one. Who comes first, the chicken or the egg? Explain why.
I’d go with the egg. My vision of innovation is similar to the Evolution theory: gather diverse animals with different talents, lay a lot of eggs and see what hatches. Could be a chicken… or a dragon 🙂

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