Meet iuvo: Todor Sbirkov


Todor is a man who likes to swim against the stream. He likes the real things in life and to take on challenges. He is very pleased when he looks back and sees that despite all difficulties, things have happened. He is a fan of the exact sciences, but he says that life has pushed him in various directions. He came from the town of Smolyan, where he studied at a Mathematics High School. Later he earned his Master’s Degree in Telecommunication Engineering at the Technical University in Sofia. He has been an entrepreneur since 2004, working on his own projects with friends and partners. The new amplóa provoked him to complete another Master’s Degree, this time in Business Administration. His professional experience is mainly in the IT project development, as well as in the field of Marketing.

1. How did you wind up at iuvo? How did the iuvo project start?
Long story! I have a friend, called Stan, who is constantly reading about the financial sector innovations. And just now and then he says something about peer-to-peer platforms. On one summer evening in 2015, we were sitting together on the office terrace with Manol and started talking about peer-to-peer platforms – what’s their potential and how Stan’s always on that wave. We made a research – we explored what people do around the world and where there might be potential for development. I wrote Stan an email saying that we are very interested and we’ve decided to start working in that direction. And he immediately answered, “Let’s meet because we’ve also decided to act.” That’s how everything started – we as the technology partner to build the platform, together with Stan and co. as “the backers” to build it as a working business.

2. What do you like to do when you’re not working?
I like sports and to hiking the mountains.

3. Do you have a special talent?
No. There’s nothing special about me. I’m pretty boring! 🙂

4. Do you invest in anything?
Investing is something very specific and every person sees it differently. I’m interested in long-term projects that I will be actively involved in and are related to a lot of work and effort. I don’t believe in the stability of big short-term profits.

5. What should people invest in, besides money and assets?
In my opinion, the most important investment is in human relationships – humanity and real people.

6. What are your customers’ biggest concerns?
That ideas are generated fast, but sometimes it takes a lot of time to be developed.

7. What do you do when you get mad at people?
I have learned not to get angry. But when I think someone is not right, I tell them that in a way they can hear and understand me clearly.

8. What is the best advice you have for newbie iuvo users?
Try it.

9. Let’s wrap it up with an existential one. What came first, the chicken or the egg? Explain why.
The rooster 🙂

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